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Quality
Quality ingredients lead to quality results. To us that means organic and grown in the USA whenever possible, tested by third parties to ensure potency, and GMP-compliant to provide the highest level of quality control.
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Science
We stay on top of cutting-edge functional medicine and plant-based nutrition research and create products that are backed by real science–so you can feel real results.
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Simplicity
Your wellness routine doesn’t need to be complicated. We help you build a simple, enjoyable routine that supports the most important factors for feeling good.
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Personalization
We believe that everyone can find their path to feeling good, with the right support. We offer a variety of formats, potencies, and ingredients so you can get exactly what you need.
Meet the FOCL family
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Ken Lawson
CEO & Founder
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Ryan Schroeder
President & CFO
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Jake Roach
Director of Operations
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Brynn Hunte
Head of Brand Marketing
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Ryan Danek
Head of Growth Marketing
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Ali Simon
Customer Success Specialist
Ken LawsonMy experience with chronic fatigue was transformative and opened my eyes to the power of natural organic foods, plant-based supplements and making wellness a priority. I wanted to build a trusted wellness company that could deliver the highest quality products made to the highest standards. Our FOCL products allow me the headspace I need to focus on what matters, because when you feel better you can live better.
Jake RoachI have been an advocate and a believer in the power of CBD for years. I use FOCL Day and Night to help me get through the day without wearing out in the early afternoon and get better rest after my late night music gigs.
Brynn HunteThe journey that brought me to this moment is not unique. It’s one that begins with untreated anxiety and depression- and leads to a path of seeking natural and holistic healing modalities. Somewhere along the way someone told me about CBD, so I decided to give it a try. After several brands failed to deliver- and almost giving up, I finally found the right one! With its attention to detail and commitment to clean ingredients- FOCL has become a staple in my daily wellness routine.
Ryan DanekWhen people ask me what CBD means to me I tell them, Freedom. Freedom from the constant anxiety and overwhelming depression I dealt with for most of my life. I had coped with these feelings in the worst ways possible for many years until I discovered CBD in 2019 when I started working in the hemp industry. Little did I know, this industry was about to change my life forever. After a few strike outs with other CBD companies I was on a mission to find a brand that cared about the efficacy of their products as much as I did. The universe answered graciously and FOCL landed in my lap. Not only did I come across a brand that truly cared about the quality of their products but one that actually cared about the quality of health it was providing its consumers.
Ali KernerStarting from the age of 15, I struggled deeply with acne and skin inflammation. This propelled me to find the root cause of my acne, became motivation for studying nutrition, and finding anything natural that could help treat it. From working as a professional dancer with bad skin, to wanting to study nutrition, having acne was impairing every aspect of my life. Many years ago I read an article recommending CBD for skin improvement and topical use. After suffering from debilitating acne and the aftermath of acne scars, I was sure nothing would work but medical intervention. Ultimately, using CBD as a skin serum changed my skin and my life. I loved FOCL CBD due to its clean, organic ingredients, and their use of adaptogens and botanicals in conjunction with the CBD in their supplements. Due to its anti-inflammatory properties, and the way in which the CBD positively interacts with the endocannabinoids in our bodies, FOCL Natural Drops and my go to skin serum!
Our Story
In my 20's, I had debilitating fatigue, brain fog, joint pain, and a variety of other symptoms that, for a long time, doctors couldn’t explain. Finally, I was diagnosed with Chronic Fatigue Syndrome and learned that I had to make drastic lifestyle changes if I wanted a shot at feeling normal again.
I started eating clean, organic foods, exercising regularly, and managing my stress. I was also introduced to Eastern medicine and integrated a variety of plant-based supplements into my daily wellness routine—things like CBD, adaptogens, and functional mushrooms.
They were a game-changer. But finding high-quality, clean products with consistent results wasn’t easy. In such a crowded, unregulated industry, it became clear that most people weren’t getting the best possible results with what was out there.
So, I created FOCL, a brand committed to helping more people experience the life-changing benefits of these superpowered supplements. We stay hyper-focused on the biggest drivers of wellbeing—sleep, calm, focus, intimacy, and pain relief—and create high-quality products you can trust.
No one’s health journey looks exactly the same, but we hope our products will help you find your own path to feeling as good as you deserve to.